SwimTopia provides built-in support for robust traffic measurement and analysis features, using Google Analytics and Google Webmaster Tools.
Enable these features by pasting your Google Analytics Tracking ID (this is series of letters and numbers that start with “UA”) and your Google Webmaster Tools Site Verification Code in Manage Team > Website > Site Settings > Advanced.
Website metrics with Google Analytics
Add Google Analytics to your website to track page views, visitors and much more. You can sign up for a free account at http://analytics.google.com. Find your tracking ID in the code Google Analytics provides. Enter that value in the Tracking ID field Advanced tab of your team's Website settings.
Search Engine Optimization (SEO) with Google Webmaster Tools
Register your SwimTopia site with Google's webmaster tools (http://www.google.com/webmaster) to help you see your site as Google sees it, and alert you to any issues that may affect the way your site ranks in the page results. You can also see when Google last crawled your site.
To setup Webmaster Tools, You will enter the site Verification HTML tag into Google Webmaster Tools Site Verification Code field in the Advanced tab of your team's Website settings.
Select the "HTML Tag" method under "Alternate Methods" of authentication.
Copy the complete <meta> tag value into the Google Webmaster Tools Site Verification Code field.
Once your site is verified through Google, within 24 hours you will see data.